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LeadReply: The Secret to Unlocking Yelp for the Trades
Cost-per-lead platforms like Yelp can be extremely useful in diversifying your marketing efforts as a home service business. You only pay for the leads you secure, and you can source quality leads somewhere besides the dominator of the industry: Google. But ensuring that your Yelp ads are efficient can quickly become a struggle. Your competitors fight for space on Yelp, stealing away your leads…
Marketing in a Black Swan Event
These are difficult times. Of course, you already know this. Everyone knows this. We’re going through a global pandemic the likes of…
Facebook Posts vs. Boosted Posts vs. Facebook Ads
It’s widely known that Facebook is the largest and arguably most influential social media platform in the world. However, the types of…
The Proactive Approach to Reputation Management
Over the last few weeks, we’ve shared our advice on how to best react when your business’s online reputation is at risk.…
Google vs. Yelp vs. Facebook Reviews: What are the Differences?
Online reviews for local businesses can primarily be found in one of the big three review hosting sites: Google, Yelp and Facebook.…
Taking Your Review Responses Out of This World
Getting reviews for your company is very important, but so is your company’s response to those reviews. According to BrightLocal, 30% of…
What Negative Reviews Can Teach a Business Owner
No business likes to get a negative review, but the reality is, no business is perfect. Even companies known for having exceptional…
Top 5 Mistakes You Can Make When Managing Your Online Reputation
Online reputation can make or break a business. A local business with high brand awareness and numerous positive reviews is going to…
Is LinkedIn a Good Platform for a Home Service Company?
If you have ever wondered if you should start up a LinkedIn page for your home service company’s social media ventures, the…
Why Is Our Content Not Being Seen On Facebook?
The past couple of years have brought a lot of changes to our technology-driven world. Some of these changes were positive, and…
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