Whether you are a non-profit or a for-profit, the goal of a company is to get a consumer to act or convert. For non-profits, those conversions usually include making a donation of some sort. That’s where your site’s web design comes in. Here are some tips to make sure you have a donation page that converts.
Be Clear and Concise
When designing your website, it is important to state your purpose and story in a clear and concise manner. You don’t have much time to make a first impression and get your message across. This is why it is crucial to have a clear, consistent purpose/story throughout your website to quickly and easily gain the attention of online users.
Create Steps Toward Your Goal
It would be fantastic if every page could call the user to make the purchase or donate to the organization. Unfortunately, this won’t increase conversions. Users feel bombarded with too many calls to action. This is why it is so important to create cohesive steps (pages) that reach your end goal (conversion). Simplicity is best when laying out your web design. It is better to have multiple, simple pages that reach your goal – rather than one page with too many messages.
Call to Action
As I said previously, conversions are all about getting the consumer to act and we can’t get them to act without calling them to do so. It is imperative to have a strategically placed call to action in your web design if you are looking to increase your conversion rate. Rich Haagenson, a web designer at Leadhub, always recommends having one clear call to action that stands out.
Keeping these tips in mind when designing your website will hopefully help to increase your conversion rates – and get those donations rolling in.