What’s Email Marketing?
When looking at the bare bones of email marketing, it is considered the act of sending a commercial message, usually to a group of people, via email. When implemented into your everyday business strategies, email marketing can have some pretty astounding effects on your business to not only build brand awareness, but to increase sales.
Choosing an Email Marketing Strategy
When choosing an email marketing strategy, the experts at Leadhub do more than just send a message to a contact list. We analyze each and every step of the process while simultaneously collecting statistics on the delivery rate, open rate, bounce backs, clickthroughs, unsubscribes, conversions, and more.
Once statistics are analyzed, we implement an effective strategy with a clear and focused purpose based off of prior campaigns to better increase the ROI of our marketing efforts. After working with Leadhub, you’ll find email marketing to be a highly targeted marketing strategy on an extremely cost effective budget.
Get the Most of Email Marketing
To this day, email marketing continues to be one of the most cost-effective marketing strategies available with an extremely high return on investment, both traditional and online. By crafting unique, attention grabbing content, you essentially open the doors for potential clients to purchase your goods and/or services.
Combine this with a well equipped team of professionals like us Leadhubbies, and you’ve got yourself a solid one-two punch strategy in the email marketing world allowing you to get the most of your online marketing efforts.
What Is Reputation Management?
Reputation management is considered the act of crafting specific strategies to help increase positive brand awareness of your company. Essentially, if someone looks up your company on the internet, you want them to find positive reviews and good public opinion. Reputation management can help with this, driving more public opinions about your products and services to increase sales, and increase brand awareness.
Choosing a Reputation Management Team
When you’re choosing a reputation management team, it’s imperative to choose experts in their field who have experience in driving organic reviews to popular platforms as well as a team that knows how to control what shows up when someone searches for your brand name.
That’s where the experts at Leadhub step in. Our reputation management team, although based in San Antonio, have experience with clients nationwide in controlling what shows up when a potential leads looks for reviews about your company. We’ve helped our clients rise among the ranks for having the best reputation, and we’d love to help you rise too!
Optimize Your Reputation Management Efforts
Whether you have no web presence and no content, have specific content you’d like to bury, or have content you’d like to push higher in the search results, Leadhub is your go-to reputation management team. By implementing a proactive reputation management campaign, we can provide key insights into the types of interactions your audience has with your brand.
With reputation management, the Leadhub team can manage any kind of situation before it gets out of control, solving issues before they arise. You know what they say, preventing a problem is a thousand times more effective than trying to find a cure for it later down the road. This goes hand-in-hand with your brand – the more branded content you have in the search results, the more diluted any kind of negative brand content will have against your company.
What’s Web Design?
“Design Is Thinking Made Visual.” -Saul Bass, American graphic designer and filmmaker
Our team of talented web designers in Ashburn put themselves in your customers’ shoes. They have an immediate need, they’re busy and if you don’t capture them immediately, you may lose them forever. Every choice our designer makes is about getting your target audience to convert, through simplistic solutions that make the user experience the priority.
Did you know that how a site is built can impact how it ranks? From content architecture to site speed, we don’t just know what users like – we know what Google likes as well. Don’t let your online marketing efforts go to waste because of inadequate web site design.
Choosing The Right Web Design
When it comes to selecting the right web design solution, you want something customized to your needs that can scale up over time as your business and needs grow. You need a team who pays attention to things like mobile usability and conversion optimization.
Web designs by Leadhub include custom solutions, crafted within the WordPress content management system and integrated with Google Analytics for optimum conversion tracking. Our solutions aren’t just pretty – they get the job done.
Improving Your Web Design
From simple five-page sites to enterprise solutions utilizing our team of developer heavyweights, we have a versatile repertoire of web design solutions. Our Ashburn web design team starts by taking a full inventory of your needs and roadblocks, really listening to what makes your business roll and hum, then we develop solutions to poise your operation for success.
What is Pay Per Click?
Search Engine Marketing has become necessary in lead generation for businesses in today’s economy. Pay Per Click is kind of like purchasing leads from search engines, but only paying for who actually engages with your advertising (as opposed to just eyeballs alone). Think of it this way, if you rent a chair at a hair salon you are probably paying a rent for the chair regardless of it you actually have any clients. With Pay Per Click, you would only be paying when the chair gets used. With PPC ads, you only pay when someone clicks.
Choosing The Right Campaign Type
There are different types of Google Adwords campaign types, including text ads, display ads (with images), mobile ads, video ads, and more. The best campaign type for you will depend on the type of business you have and your advertising goals. Our search specialists are well trained and can help identify the correct campaign type to fit your needs. As a Google Partner, we also have access to AdWords contacts who work with regularly to ensure we’re on the cutting edge of Search Engine Marketing success.
Improving Your Campaign
It is important to constantly review the different elements of your digital marketing campaign. Search terms and trends are constantly changing and it’s important to adapt your account to stay in front of your customers. With Google Adwords, your reach isn’t only wider it’s more focused. Because of its unique tracking capacity it is easy to see what is converting and what isn’t. Leadhub constantly monitors your Google Adwords account using tools and programs to make the best changes and find the best solutions for you.
What Is Search Engine Optimization?
SEO is making sure that your website is in the best possible position to be ranked highly on search engines like Google. Using in-depth algorithms, search engines scan websites for particular criteria to ensure the most relevant and trusted content lands on top.
Optimizing your website to show up on the first page of search results is dependant on several factors which can be broken down into two groups: on-page and off-page. On-page SEO factors include items like content and web design. Off-page SEO includes the types of links you have going to your site from other high-quality and relevant websites, which serve as a vote of confidence in Google’s eyes.
Choosing The Right SEO Approach
SEO is the ultimate tool for getting you in front of the people you want to be in front of. There are a lot of options that are less than ideal when it comes to improving your search engine rank. Practicing white-hat SEO techniques is the best way to improve your Google ranking. What do we mean by “white hat?” Think Star Wars: Darth Vader would use black hat link building tactics like spammy content and dishonest link building. Luke Skywalker, on the other hand, would produce high-quality content linked from reputable websites. (We’d probably offer Luke a job if he hit us up.)
SEO For Home Service Businesses
Leadhub has been doing home services SEO from the very start, and we’ve helped HVAC companies, plumbers, electricians, and countless others be findable on search engines ever since. Our approach uses best-practice SEO tactics like meta data, link building, technical SEO, local SEO, high-quality content, and more. If that sounds a little bit like gibberish, no worries! We’re fluent and here to help.
We know that your #1 priority is to keep the phones ringing. That’s why we don’t focus on getting you to Page 1 for just any keyword – we work on improving your rankings for the right keywords. Using local SEO and high-quality content, we identify the search terms your customers use when looking for your company and then make sure you show up on those results pages.
What’s Social Media Marketing?
By definition, social media marketing refers to the process of gaining traffic and/or attention through social media sites. This can include various different platforms such as Facebook, Instagram and Twitter (among many others) of which the term social media refers to a catch-all term designed to let people share messages amongst the community or “updates”.
Choosing the Right Social Media
To get the most out of your social media marketing efforts, there’s a certain finesse in choosing the best social media network for your brand. Ultimately, it all depends on which platform can help you closely connect with your audience the most.
Since social media is a great way to help potential customers communicate and interact online, it only makes sense to pick three to four of the most relatable platforms to enhance your customer’s experience and help guide more leads in your door for improved business.
Improving Your Social Reach
Once you’ve decided to get the most out of your social media marketing efforts and picked which social networks best connects with your brand, it’s time to kick off your marketing campaign. That’s where the specialists at Leadhub steps in.
Our handpicked social media management experts can improve and optimize your social reach by creating a campaign that’ll not only benefit your company’s brand image and bring in reliable leads, but will act as a go-between help desk for potential clients so that you can better focus on putting your time where it matters most, towards building your business. By implementing a strategic social media marketing campaign into your business plan, you’re setting yourself up for long term success and continual customer satisfaction.