Champion AC is a San Antonio-based HVAC company that specializes in lowering utility costs by providing energy efficient home comfort solutions. Veteran owned and operated, Champion AC specializes in quick and efficient repairs and complete installations.
Before contracting with Leadhub, the client had used an agency that relied heavily on metrics such as clicks and impressions. In setting up a new campaign, Leadhub targeted metrics of higher importance such as CPA, CTR and conversions. Our primary goal was to increase conversions and visibility while removing inefficient clicks.
What We Did
Leadhub segmented the client’s campaigns into four separate groups varying in targeting methods, geography and content. Due to the growth of competition in the HVAC industry, we created campaigns targeting longtail keywords with a higher probability of converting into clients (based on historical data). As the client launched a large branding campaign with the San Antonio Spurs, we simultaneously ran an aggressive display and retargeting campaign resulting in a high number of clicks at a low cost.