Now a ServiceTitan Certified Marketing Provider, see how Leadhub leverages this partnership for customer success.
“After working with them for a few months I realized I had made one of my better business decisions. Main thing and most important, my phone rings off the wall now and the leads just keep pouring in. Highly recommend Leadhub!”
Owner, Go Green Heating and Cooling
Does every marketing agency really understand what it takes to succeed in the HVAC industry? Many HVAC business owners struggle to find a marketing team that makes a difference in their company’s performance or understands how to promote real growth. Here at Leadhub, we have extensive experience helping HVAC businesses succeed through seasonal demands, hiring campaigns and growing pains.
Our marketing solutions aren’t one-size-fits-all because your AC company deserves more than that. We learn your services, processes and goals inside and out to be able to represent your brand accurately on every platform. Your revenue goals are our goals — we fight to increase your leads, booked calls and growth.
HVAC services are arguably one of the most consistently needed services that homeowners require, but it’s not enough anymore to simply provide heating and cooling solutions. Your website needs to show up on search engines when local customers search for you, and your viewers need to be fully integrated into your brand at every turn. From social media to email campaigns to ad management, your marketing strategy needs to target your audience effectively.
Leadhub uses advanced analytics tools to track, adjust and report on your marketing performance, but we want you to know what all of that means. We don’t just report a mass of data to you and hope you get it. We focus on the metrics that matter to you — especially your number of leads, cost per lead and revenue.
This is simple – because HVAC company marketing is in our DNA. Leadhub was founded in 2011 by Ben Hubbert, who was the owner of Champion AC at the time. Hubbert wanted to share his successful marketing strategies with other air conditioning company owners. As Leadhub began to grow, we included other home service industries – like plumbing, roofing and pest control – to our list of nationwide clients.
Leadhub’s goals are aligned with your goals. When we are successful, it means we have moved the needle for your business. Our focus isn’t on vanity KPIs – it’s all about top-line revenue, cost per lead and total leads. The Leadhub name isn’t just a coincidence. We are all about getting you leads.
Here at Leadhub, we work with honesty and integrity. Our goal for all our home service professional clients is to earn your trust and business for life – not just for a contract or a few months. You can have peace of mind knowing you made the right decision by choosing Leadhub. We’re your hub for all things marketing.
In short, your company’s website can rank better with the work of a marketing firm that truly understands search engine optimization, or SEO. Google and other search engines all use a series of algorithms to determine the order of search results. Those algorithms are incredibly complex, so there a lot of factors that can affect you’re the placement of your heating and cooling company website amongst competitors.
Some of the factors are visible on page, like the readability of your website’s content, keyword placement and quality of your code and site design. Other factors are known as off-page, meaning they are behind the scenes. These include things like the types of links pointing to your site, which is still one of the most important votes of confidence in the eyes of Google.
Unfortunately, there are a lot of scam artists in this industry. You’ve probably come across a few of them yourself, unfortunately, which may have sparked your interest in a home services marketing agency like Leadhub. Breaking the rules and taking shortcut may provide temporary results, but you won’t be a fan of the long-term ramifications. A quality SEO strategy takes effort and time.
We understand that billboards and TV ads are exciting. (Leadhub can help with those, btw.) Our specialty, however, is with paid search ads. Leadhub is both a Google Partner and an accredited professional with Bing ads – and we have a dedicated team of pay-per-click specialists to get the phones ringing in your call center.
Any time you do a search, Google (and companies like Bing) check to see if there are any relevant ads to accompany the specific search keywords used. Businesses bid on the most popular keywords and only get charged if a user clicks on the ad. (That’s why it’s called pay per click.) With search ads, you can rest easy knowing your AC company’s ad budget is finding relevant users, which means more leads.
Leadhub’s team of PPC specialists are laser focused on paid search ad campaigns for our clients. We make sure the right campaign type is selected, the proper ad elements are being used and the right bids are being made to get the leads your HVAC company needs.
You know your AC company needs to be on social media, but it can be a lot for a business owner to handle. Here’s the good news – at Leadhub, we can handle it for you. We have more than a decade worth of experience running social accounts for home service companies, and our first social media clients are still our clients to this day.
Our team of brand managers and coordinators will determine which platforms and what types of social media content are best for your business. The Leadhub team will also help develop the voice of your company, which is a key component of any air conditioning company marketing strategy. A quality social media presence provides visibility and trust in the community. We’re here to shine a spotlight on all the great thing your team does.
Creating content isn’t all we do, however. Leadhub clients receive monthly analytics reports so you know what’s happening on your social channels. We also help with reputation management – monitoring and crafting responses to reviews on the different social platforms.