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Google Business Profile: The AI-Ready 2026 Checklist for Home Service Pros
If you’re in home services, your Google Business Profile (GBP) is now the first—and often only—impression new customers get. With AI and…
Building Killer Sales Teams: Coaching, Culture & Closing
Authenticity Beats High-Pressure Sales. Talk Of The Trades Ep. 015 Episode Overview Great sales teams aren’t built by accident — and they’re…
Google Review Fraud Is On The Rise
What To Do When You Get Fake Google Reviews. Talk Of The Trades Ep. 014 Your online reputation is one of your…
The Truth Behind Google’s Latest Update
What The Search Parameter Update Means For Home Service Pros. Talk Of The Trades Ep. 013 Google’s at it again — and…
AI Agents vs Human CSRs
Who Books More Calls in Home Services? Talk Of The Trades Ep. 012 For years, call centers decided the fate of most…
Reviews Meet AI: The Reputation Strategy That Drives Growth
Your Reputation Means More Than Ever If you run a plumbing, HVAC or foundation company, you’ve probably noticed that Google isn’t showing…
Is Google Killing Local SEO?
GBP Suspensions, GLS Review Merges & AI Failures: Talk Of The Trades Ep 011 Google’s ecosystem is shifting fast — and not…
Why Emotional Intelligence (Not Scripts) Is the Real Sales Superpower
Talk Of The Trades | Ep. 008 with Brigham Dickinson What if your call center could book 90% of inbound calls —…
The Top Social Media Platforms Driving Leads For Home Services
Is Social Media Really For Lead Gen? In the bustling world of home services, just “being on social media” isn’t enough anymore.…
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