Local Marketing That Goes Where Your Team Goes
If you're a home service business owner, you've likely asked yourself, "Should I invest in vehicle wraps?" The simple answer: Yes, absolutely.
At Leadhub, we evaluate marketing strategies to identify the most effective options, and vehicle wraps can be a game-changer for brand visibility and awareness — especially for home service businesses that rely on local customers.
The Cost Comparison: Vehicle Wraps vs. Traditional Advertising
When it comes to advertising, many home service businesses rely on traditional outdoor marketing like billboards. If you're investing in outdoor media anyway, why not consider a one-time investment of around $3,500 for a well-designed vehicle wrap?
Unlike a billboard that runs for a set period, a vehicle wrap keeps your brand visible for years, moving with your team and staying top-of-mind in the neighborhoods where you actually work. This extended exposure makes vehicle wraps a highly valuable and cost-effective investment.
Measuring ROI: What Can You Expect?
One of the most common concerns is tracking the return on investment (ROI) for vehicle wraps. Many home service business owners want to measure exactly how many leads come from their wrapped vehicles. While it's understandable to want precise data, the reality is you won’t always have a direct lead source from vehicle wraps — and that’s okay.
Yes, using a tracking phone number on your wraps can provide some insight. However, not every potential customer is going to dial that number directly. Instead, vehicle wraps contribute significantly to brand awareness — a marketing strategy similar to retargeting ads and other top-of-mind awareness tactics.
A Holistic Approach to Tracking Success
Rather than focusing solely on calls from tracking numbers, look at the big picture:
- Are you seeing an increase in branded search queries on Google?
- Has your brand impression share grown?
- Are you noticing an uptick in leads from your branded Google Ads?
- Are more customers recognizing your business when they call?
If the answer to any of these is yes, your vehicle wraps are doing their job — getting your business in front of more people, building familiarity and increasing trust.
The Final Verdict: Are Vehicle Wraps Worth It?
Without a doubt, vehicle wraps are a powerful, cost-effective advertising tool for home service businesses. Unlike billboards that stay in one place, vehicle wraps go where your team goes, keeping your brand in front of the right people at the right time.
The key takeaway? Don’t get lost in the minutiae of exact lead tracking. Instead, focus on the overall impact vehicle wraps have on your brand’s visibility and customer recognition.
Want expert advice on marketing strategies that work for home service businesses? Contact Leadhub today to maximize your local advertising efforts and drive real results!
