By now, you may have heard of the power of remarketing. It’s an incredibly cost-efficient way to advertise on the Web and a great alternative to the organic search engine optimization
. But how do set up a remarketing campaign? There are three, easy steps.
Step 1) Create an Audience.
Advertise to people that visit your site. The first step when creating a remarketing campaign is to come up with a list of people you want to target. To do this, start by opening your client dashboard in Google Adwords
and click on Shared Library in the left hand column. Next, select Audiences. Congratulations! You just created an audience list. But wait! It’s empty. Time to fill it up!
Step 2) Implement your tracking code on your website.
You can automatically fill your audience list with people who visit your website. In order to do this, you'll need to place Google's remarketing tag on every single web page of your site. The Google remarketing script will drop a cookie on each person's browser, and Google will keep track of them through the default Audience List you created earlier!
To easily implement this script, start by finding your Footer file through your FTP client and pasting the code in there. Google recommends placing this code right before the closing </body> tag. Alternatively, you can place this code in your Header file. Over the next 30 days, your audience list will gradually grow based on the visitors you receive.
Step 3) Finalize your campaign
You did it! You have finished the basic steps for creating an audience list. Now you will need to create a new ad campaign and implement this audience base within it. After creating your campaign and an ad group, navigate to your Audiences tab and click “Add Remarketing.” Now select your default list or create a custom list within your shared library!
for more information. After you have completed the steps above, your remarketing campaign will only work if your audience size is large enough. In order for image ads to be displayed in the Google Display Network, your website must have seen at least 100 active visitors within the past 30 days. Additionally, if you wish to target the Google Search Network, your list must have a minimum number of 1,000 visitors before the list can be used to tailor your search ads. Google applies these rules because it helps protect the privacy of those who make up your list.