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Why Emotional Intelligence (Not Scripts) Is the Real Sales Superpower

Posted on August 1st, 2025

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Talk Of The Trades | Ep. 008 with Brigham Dickinson

What if your call center could book 90% of inbound calls — without relying on rigid scripts or automation? In this episode of Talk Of The Trades, Brigham Dickinson, founder of Power Selling Pros, explains why empathy, listening, and emotional intelligence (EQ) are the real keys to converting leads and building trust.

Meet The Hosts

Aaron Watters – CEO, Leadhub

Dennis Ayotte – Chief Operating Officer, Leadhub

Guest

Brigham Dickinson

- 💼 Founder of Power Selling Pros

- 🔗 LinkedIn: https://www.linkedin.com/in/brigham-dickinson

- 📺 YouTube: https://youtube.com/@powersellingpros

Episode Summary

Brigham’s story is nothing short of inspiring. From facing bankruptcy in 2008 to building a training company with 70+ CSRs and a 93% booking rate, he reveals what most business owners miss: the call center isn't a cost center — it's a leadership factory.

This episode covers:

- The wild story of how Brigham won his first Spartan Race

- Why Green Eggs and Ham is the perfect analogy for overcoming objections

- How to train CSRs for empathy, not just efficiency

- The cultural damage of letting CSRs idle or “just answer calls”

- Why AI isn’t ready for first touch customer experience — and how to use it wisely


"The goal is not professionalism. It’s connection. Be their friend first — then their service provider."

Brigham Dickinson


""If they can fog a mirror, it’s a lead."

Brigham Dickinson – on redefining call qualification


Final Takeaway

If you want to scale your service business, you need more than clicks — you need conversion. And conversion starts with human connection. Train your CSRs with the emotional tools to listen, care, and reassure — and you’ll turn every call into an opportunity.

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