The Company

Kinetico Quality Water Systems provides water softeners and other water treatment systems to San Antonio-area homes and businesses. In addition to being a top-selling Kinetico franchise in the nation, the family-owned business participates in a number of clean water community outreach initiatives.

The Goal

Kinetico previously operated its own Google AdWords campaigns with the help of AdWords customer representatives. When Kinetico first approached Leadhub in 2012, they wanted to improve click quality and reduce cost-per-acquisition while increasing email form submissions and phone calls.

The Work

A website redesign focused on improving CTAs (calls to action), keyword-specific content and improved load time. Meanwhile, Leadhub worked with Kinetico to restructure their AdWords and Bing Ads campaigns to provide more bidding flexibility. Finally, content marketing efforts helped solidify their position as a top-ranking water softener dealer for queries such as “water softener” and “water softener san antonio.”