AI Overviews And Video Content Are Energizing Electrical SERPs
With the rise of AI in search engine results pages (SERPs), many businesses worry that traditional SEO strategies are becoming obsolete. AI overviews (AIOs), in particular, may seem like they’re taking over and replacing previous SEO successes.
But here’s the truth: AI overviews are still a relatively small presence in the electrical industry’s SERPs. Rather than viewing AI as a disruption, forward-thinking businesses can see it as an opportunity to get ahead.
At Leadhub, we’ve dug deep into how AI overviews and other SERP features are impacting the electrical vertical. The good news? AI hasn’t overtaken the game yet, and traditional strategies like local SEO, organic rankings and new opportunities like video content are still the driving forces for success. Let’s dive into what the data shows and how your business can adapt to this evolving landscape. Be sure to check out our e-book below!
Key Findings: Electrical Services In The SERPs
There’s no need to panic over the development of AI tools in search! AI Overviews are a moderate presence still, but they’re growing.
AIOs appeared in 12% of electrical-related searches, higher than industries like foundation repair or plumbing. These features are most often triggered by long-tail keywords, such as “how to install a ceiling fan” or “cost to upgrade electrical panels.”
AIOs are still not widespread in short-tail, high-intent searches like “electrician near me.” For now, traditional SEO strategies remain critical. However, businesses can capitalize on long-tail opportunities by creating in-depth, high-quality content that aligns with Google’s E-E-A-T guidelines.
The Most Popular SERP Features For Electrical Keywords
Map Pack: The Local SEO Powerhouse
Appearing in 44% of searches, the map pack is the leading feature for electrical queries.
What does this mean? Local SEO is essential for electricians.
Optimize your Google Business Profile, encourage customer reviews and use geo-specific keywords to capture local search traffic.
Organic Blue Links: Still Going Strong
Traditional organic rankings appeared in 29.3% of searches, underscoring their continued importance. Ensure your website is optimized with relevant keywords, fast loading speeds and strong backlinks. Focus on creating service pages and blogs that answer common customer questions.
Video Snippets: A Surprising New Player
Video snippets showed up in 8% of electrical-related searches, reflecting a growing interest in video content for topics like DIY tutorials and product demos.
Businesses should invest in video content to capture this trend. Short, informative videos answering questions like “how to install a light fixture” or “troubleshooting electrical wiring” can help establish your brand as a trusted authority while increasing visibility in the SERPs.
The Least Popular Electrical SERP Feature
The shopping carousel is almost non-existent in electrical searches, appearing in only 1.3% of queries. This makes sense given the service-oriented nature of the industry, as most consumers are searching for electricians rather than products.
Electricians can breathe a sigh of relief — there’s no immediate need to develop e-commerce strategies. Instead, focus on strengthening service-based SEO tactics and content marketing efforts.
The Growing Role Of Video Content In Electrical SEO
One of the most intriguing trends in electrical SERPs is the rise of video snippets. With 8% of searches triggering video results, businesses that embrace video content can gain a competitive edge.
Why Video Content Matters:
- Users increasingly prefer visual explanations for complex topics.
- Videos enhance brand trust and authority.
- They help capture users who are still in the discovery phase of their customer journey.
How To Get Started:
- Create short tutorials, such as “how to install a ceiling fan” or “understanding circuit breakers.”
- Produce videos highlighting your services, team or safety tips.
- Optimize your videos for SEO by including relevant keywords in titles, descriptions, and tags.
What Electrical Businesses Should Focus On
Master Local SEO
- Claim and optimize your Google Business Profile.
- Gather positive reviews from satisfied customers.
- Use geo-specific keywords in your website content and ads.
Target Long-Tail Keywords
Develop blog posts and FAQs that address specific queries like “how much does it cost to rewire a house?” Use these pieces to improve your chances of triggering AIOs and video snippets.
Invest In Video Content
Embrace the growing demand for video-based answers. Showcase your expertise through tutorials, service walkthroughs, and behind-the-scenes looks.
Maintain Strong Traditional SEO Practices
- Optimize for high-volume short-tail keywords like “electrician near me.”
- Focus on building a robust online presence through organic search strategies.
Want All The Data About AIOs For Your Electrical Business?
Want to explore more about how AI overviews and video content are influencing the electrical services industry? Download our comprehensive report for deeper insights and actionable tips to boost your SEO strategy.
Stay Ahead Of The Impact Of AI – With Leadhub
The electrical industry is seeing sparks of change in the digital marketing landscape. While local SEO and traditional search tactics remain the foundation of success, the rise of AIOs and video snippets provides new opportunities to stand out.
By focusing on both established and emerging strategies, electrical businesses can ensure they’re not only visible but also competitive in an ever-evolving search landscape. For help executing these new strategies and navigating the new AI landscape, reach out to Leadhub for expert services!
