How AI Overviews Are Reshaping Foundation Repair SERPs
In the evolving landscape of Search Engine Results Pages (SERPs), AI overviews (AIOs) are beginning to play a significant role in shaping how consumers find information. But how does this trend affect the foundation repair industry specifically?
At Leadhub, we conducted research into AI overviews for home service-related keywords, and our findings provide actionable insights for businesses looking to stay competitive. Learn the impact of AI overviews on foundation repair searches, discover other prominent SERP features and access strategies to capitalize on these trends.
Key Findings: Foundation Repair In The SERPs
The foundation repair vertical is unique compared to other industries like HVAC or plumbing. It has fewer “types” of services, resulting in a smaller but highly relevant dataset of keywords. Here’s what we found:
AI Overviews are rare but strategic.
Only 7% of foundation repair-related searches triggered an AI overview. These AIOs are heavily tied to long-tail queries, with 47% of long-tail keywords triggering AIOs compared to just 1.1% of short-tail keywords.
While the overall presence of AIOs is small, businesses have a clear opportunity to capture traffic for specific, detailed queries. To do so, focus on creating high-quality, user-centered content that answers these queries and aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
The Most Prominent SERP Features In Foundation Repair
The Map Pack Dominates Local Search
The map pack appeared in 46.5% of searches, highlighting the hyper-local nature of foundation repair services.
What does this mean for you? Local SEO is non-negotiable.
Optimizing for “foundation repair near me” and targeting location-specific keywords should be a top priority. Claiming and maintaining your Google Business Profile, gathering reviews and ensuring consistent NAP (name, address, phone number) information across directories will help you stand out.
Organic Blue Links Hold Strong
Despite the rise of SERP features, traditional organic results showed up in 30.2% of searches. Balancing your local SEO strategy with efforts to improve organic rankings can help you maximize visibility. Invest in content marketing, particularly blogs and service pages, to capture these clicks.
Shopping Carousels Offer E-Commerce Potential
Appearing in 7% of searches, shopping carousels indicate a niche but emerging interest in foundation repair products like concrete mixes and repair materials.
Consider diversifying your strategy by offering e-commerce products or partnering with suppliers. This not only meets consumer needs but also creates a new revenue stream for your business.
The Least Popular SERP Features
Video snippets and People Also Ask (PAA) sections were the least common features, each appearing only once in the dataset. However, this doesn’t mean they should be ignored.
Videos can help educate your audience and establish authority. While they may not dominate the top of the SERP for foundation repair searches, they can perform well lower in the results and on platforms like YouTube or social media.
Pro Tip
Create short, engaging videos answering common customer questions or showcasing your expertise. These videos can support your SEO efforts and enhance your brand presence.
What Foundation Repair Businesses Should Do Next
Double Down On Local SEO
- Ensure your Google Business Profile is optimized.
- Focus on generating positive reviews.
- Use geo-specific keywords in your website content and ads.
Target Long-Tail Keywords
- Develop content that answers detailed queries like “how to fix foundation cracks in Texas clay soil.”
- Leverage blog posts, FAQs and guides to improve your chances of appearing in AIOs.
Explore E-Commerce Opportunities
- If applicable, add a product section to your website for DIY repair materials.
- Partner with suppliers to expand your offerings and capture shopping-intent traffic.
Incorporate Video Marketing
- Showcase your team, services, or repair processes.
- Use videos to connect with customers still in the discovery phase.
Download The Full Report
Want to dive deeper into our findings on AI overviews and SERPs in the foundation repair industry? Download our full SGE report now to gain more insights and take your digital marketing strategy to the next level.
SEO In The AI Age: Keep Your Foundation Company Thriving
The foundation repair industry is at a crossroads in the SEO landscape. While AI overviews aren’t yet a dominant force, they represent a growing opportunity for businesses to capture traffic from long-tail queries.
Combined with the power of local SEO and strategic content creation, foundation repair companies can position themselves to thrive in a competitive digital space. By understanding these SERP trends and adapting your strategy, you can ensure your business remains visible, relevant and ready for the future.
Reach out to Leadhub for expert advice and services for your SEO performance and strategy!
