AI Overviews Are NOT A Threat For Home Exterior Companies
When it comes to digital marketing for windows and doors businesses, there’s been a lot of chatter about AI overviews (AIOs) disrupting search engine results pages (SERPs). But here’s the reality: in this vertical, traditional SEO strategies like organic rankings and local SEO remain the most effective way to drive traffic and leads.
At Leadhub, we’ve conducted in-depth research on SERPs in the windows and doors industry to uncover how AI and other features are shaping the landscape. The findings show that while AIOs are making a minor appearance, classic SEO tactics are still king. Let’s explore how businesses in this space can maintain their competitive edge while preparing for the future. Download our e-book below!
What We Learned About AI Overviews For Windows & Doors
AI overviews have only started to make their way into this vertical, appearing in 2.5% of searches. This is a smaller presence compared to other home service industries, indicating that AIOs are far from being a game-changer for window and door businesses — at least for now.
These features are most likely to appear for long-tail, informational queries like “how to install energy-efficient windows” or “what type of door is best for home security.” For businesses, this means that high-intent, service-oriented searches are still driven by traditional SERP features.
AIOs aren’t shaking things up in this industry yet. However, keeping an eye on long-tail keywords and creating high-quality content for these queries can help you prepare for any future shifts.
The Most Popular SERP Features For Windows & Doors
Organic Blue Links: A Classic Still Going Strong
Organic blue links appeared in 37.6% of searches, making them the top SERP feature in this vertical.
Short-tail keywords like “window installation” and “door replacement” dominate these organic results. Optimizing your website for these high-volume queries ensures your business captures the traffic these listings generate.
Pro Tip: Focus on creating service pages and blogs that incorporate these keywords while providing detailed, helpful information.
Map Packs: A Local SEO Essential
The map pack showed up in 31.2% of searches, reflecting the hyper-local nature of window and door services. Optimizing for local SEO should be a priority. This includes updating your Google Business Profile, ensuring consistent NAP (name, address, phone number) information and encouraging customer reviews to build trust and improve rankings.
People Also Ask (PAA): A Surprising Standout
PAAs appeared in 13.4% of searches, making them a significant player in this vertical.
With PAAs often ranking high on the SERP, businesses can capture visibility by answering common questions. Create content that addresses FAQs, such as “How much does window replacement cost?” or “What are the best energy-efficient doors?”
The Least Popular SERP Feature: Forums
Forum results were the least common SERP feature in this industry, appearing in only 0.5% of searches. This isn’t surprising, as window and door services are typically transactional or informational in nature, leaving little room for user-generated forum content.
You don’t need to worry about forum results competing for visibility. Instead, focus on optimizing for impactful features like organic rankings, map packs, and PAAs.
What Businesses Should Prioritize
Strengthen Your Local SEO Game
- Claim and optimize your Google Business Profile.
- Use geo-specific keywords like “window replacement near me” or “door installation in [city].”
- Build trust with positive reviews and high-quality service.
Optimize For Organic Blue Links
- Ensure your site is optimized for mobile and loads quickly.
- Use targeted keywords in your content to capture high-intent searches.
- Build backlinks from reputable sources to boost authority.
Create Content For People Also Ask
Research common customer questions and answer them in your blogs or FAQ pages. Structure content to be clear, concise, and easily scannable to improve your chances of being featured in PAAs.
Keep An Eye On AI Overviews
While AIOs are rare, they’re worth monitoring. Focus on optimizing for PAAs and featured snippets, as AIOs often pull data from these sources.
Get The Full Report On Search Generative Experience For Window & Door Companies
Want to learn more about how AI overviews and other SERP trends are shaping the windows and doors industry? Download our comprehensive report to get all the insights and actionable strategies to boost your online visibility.
SEO Strategies That Work For Home Exterior Businesses
For the windows and doors industry, traditional SEO techniques remain the backbone of success. Organic blue links and map packs dominate SERPs, while features like PAAs present emerging opportunities. AI overviews are still in their infancy here, but businesses can future-proof their strategies by staying informed and prepared.
By focusing on local SEO, optimizing for organic rankings and addressing user questions through clear and concise content, window and door companies can ensure they stay visible and competitive in the search landscape.
For more expert insights and SEO strategy execution, reach out to Leadhub!
