The Company
Apple Pest Control is a locally owned and operated pest and wildlife control company based out of Helotes, TX. Apple Pest Control serves the greater San Antonio and Hill Country area. Owned by Stan Goodson and managed by Shayla Lee and Tonya Johnson, Apple Pest Control has served their community since 1983. Apple Pest Control proudly specializes in organic pest control and humane wildlife management.
The Challenge
Apple Pest Control came to Leadhub in 2015, seeking more efficient Google Ads, a stronger online presence, and a fine-tuned plan to make their spending more effective. Apple Pest Control also needed a keyword ranking strategy for their site content in order to stay visible before potential customers. Apple was seeking increased optimization and visibility to raise their average lead generation per month.
The Solution
Leadhub began by building a fully optimized site for Apple Pest Control with Google Analytics implemented and Call Tracking Metrics for more data insights. By creating a site that was able to connect with accurate analytics tracking software, Leadhub was able to efficiently track all traffic to the Apple's site and pinpoint customer behavior and conversions. We wrote content based on low competition keywords to start building Apple Pest Control’s authority as a domain, and then strategically began honing in on more competitive keywords to start overtaking local competitors in Google rankings.
Additionally, we created custom PPC advertisements and campaign structures that focused on converting the targeted audience for Apple.
The Results
By 2021, Apple’s lead conversion rate had increased by over 440%. While Apple Pest Control had averaged less than 50 conversions per month in 2015, the brand now averaged over 300 conversions per month in 2021. Online visibility and traffic averaged over 6,000 visitors per month, resulting in an 840% increase in online visibility. After implementing Facebook advertising in August of 2021, Apple Pest Control saw a 225.45% increase in website visitors.
- Visibility: +840% increase in organic visibility
- Conversion Rate: +440% increase in converting web sessions
- Monthly Lead Volume: +500% (averaging 300 leads per month in 2021)
- Revenue: +57% increase in top-line revenue prior 12 months
