The Company: From Reliable Comfort To Remarkable Growth With Robbins
Robbins Heating & Air Conditioning is a trusted HVAC company serving Farmington, NM, and the surrounding Four Corners area. With over 15 years of experience, they specialize in reliable heating and cooling solutions for homes and businesses. Known for their technical expertise and customer-first approach, Robbins ensures comfort through high-quality installations, repairs, and maintenance.
The Objective
Robbins Heating & Air Conditioning had built a strong reputation in their community — but behind the scenes, they knew their marketing wasn’t keeping pace. They lacked visibility into where their ad dollars were going, what campaigns were active and which platforms were delivering results. Service Titan wasn’t set up to properly attribute revenue, leaving them with more questions than answers.
Instead of staying stuck, Robbins made a strategic move: they sought out a true marketing partner. That’s when they teamed up with Leadhub to turn insight into action.
The Solution
Attribution & Paid Campaigns
Leadhub began by setting up clear performance tracking across all major platforms. We optimized their Service Titan account to accurately attribute revenue, then launched highly targeted campaigns on Google, Google Local Services and Facebook.
At the same time, Robbins stayed engaged and proactive — making it easy to align our strategy with their goals and build a marketing system that actually worked for their business.
Website Overhaul: Built to Perform
As part of our partnership, Robbins also made the smart decision to invest in a new website — one designed not just to look good, but to convert.
We built the site on Griffin, Leadhub’s proprietary WordPress theme engineered for:
- Clean, conversion-focused design
- Fast load speeds and SEO best practices
- Clear, mobile-first navigation
Our content team created deep, helpful, and informative content to serve both users and search engines. Every page was crafted to address real customer questions, highlight Robbins’ expertise, and create a smooth user journey from search to scheduling.
Organic SEO Strategy: Growth From The Ground Up
Robbins didn’t just want more content — they wanted the right content. So we went beyond standard service pages and built out a comprehensive SEO strategy, including:
- Custom graphics and visual enhancements to support engagement and readability
- Topic clusters targeting niche HVAC topics specific to their region
- On-page SEO that prioritized user intent and long-tail keyword opportunities
- Internal linking strategies to boost crawlability and authority sitewide
Plus, we were able to create a helpful, comprehensive guide for one of Robbins' most popular services. This downloadable offers value to the local homeowners and is a great channel of education and lead generation for the team. Check out the Ultimate Guide To Swamp Coolers!
The Results
Paid Media Performance
(February 20 – November 5)
Organic SEO Performance
- Visibility score improved nearly 10 percentage points
- Now ranks at 57.65% visibility
- Significant gains in traffic and Top 3 keyword rankings
The Takeaway
Robbins Heating & Air Conditioning didn’t just want marketing that “worked” — they wanted full visibility, better leads, and a website that truly represented their business. They made the call to go deeper, invest smarter and partner with a team that could deliver across the board.
With Leadhub’s help — and Robbins’ trust, responsiveness and vision — we built a digital foundation that continues to drive real growth.
