Originally from Eagle Pass, Texas, Alyssa moved to San Antonio in 2009 to pursue a degree in Marketing Communications at UTSA, graduating in 2013 with a bachelor’s in Marketing and a minor in French. She got her start at La Prensa newspaper, where she began walking the line between journalism and marketing—a duality that shaped her unique storytelling approach. Over the years, she honed her skills in strategy and creative solutions, eventually leading marketing efforts for a political and nonprofit agency before joining the Leadhub team.
Outside of work, Alyssa has been spinning vinyl as a DJ for nearly a decade, alongside her partner, under the name Strawberry Jams. When she’s not behind the decks, she and her husband are likely traveling around the world or hanging out with their four cats: Lou, Jubilee, Azula, and Zuko. She’s also the proud and self-declared “fun aunt” to five amazing nephews, and always brings the energy, whether it’s on the dance floor or a strategy call
