Get To Know Sydney
Sydney manages a team of writers and content marketers that fulfill the essential need of content creation for the home services clients Leadhub partners with. She ensures that our brands are not only accurately represented but brought to life with both relatable and engaging copy. From core website content that drives conversions to targeted email marketing, social media channels and SEO optimizations, Sydney implements the strategies that our clients depend on for success.
More About Sydney’s Background
Sydney attended the University of Texas at San Antonio, studying language, writing and grammar. She graduated summa cum laude in the winter of 2018 with a B.A. in English, a focus in creative writing and a minor in professional writing. During her academic career, she explored subjects such as linguistics, literary analysis and communications, preparing her with a honed understanding of the power of language as she stepped into the professional world.
Under Sydney’s direction, the content department at Leadhub has implemented scalable workflows, individualized content strategies and repeatable systems that align with SEO, paid media and social media initiatives. She also leads the agency’s email marketing and social media content pipelines, ensuring cohesive messaging across platforms.
Sydney previously rebuilt and expanded Leadhub’s internship program, overseeing the recruitment, training and mentorship of up to 17 copywriting and social media interns annually. Her operational focus, paired with a creative writing background, allows her to marry strategic vision with impactful storytelling that drives client success.
Sydney is honored to have been a 2024 Rising Star Finalist with the Women In Content Marketing Association. She is also serving on the 2025 WICMA judging panel!
Sydney Off The Clock
While Sydney enjoys creating content for her clients, her truest love is reading and writing fictional works. She aspires to be an author and is immersed in reading a book or her own writing every chance she gets. Her two cats bring so much laughter and mischievousness to her home, where you can find her baking, playing games and spending time with her loved ones. She also loves being in nature – from lakes and rivers to mountains and waterfalls.
If you would like to connect with Sydney, you can find her on LinkedIn.
