Get To Know Sydney
Sydney manages a team of writers and content marketers that fulfill the essential need of content creation for the home services clients Leadhub partners with. She ensures that our brands are not only accurately represented but brought to life with both relatable and engaging copy. From core website content that drives conversions to targeted email marketing and SEO optimizations, Sydney implements the strategies that our clients depend on for success.
More About Sydney’s Background
Sydney attended the University of Texas at San Antonio, studying language, writing and grammar. She graduated summa cum laude in the winter of 2018 with a B.A. in English, a focus in creative writing and a minor in professional writing. During her academic career, she explored subjects such as linguistics, literary analysis and communications, preparing her with a honed understanding of the power of language as she stepped into the professional world.
While developing creative writing projects on her own, Sydney connected with Leadhub shortly after her graduation. She became an intern, and quickly joined the team to support Brand endeavors in 2021. Within a few months, she was promoted to the first-ever content coordinator, primarily responsible for creating content for the rapidly growing team.
As Coordinator, Sydney spearheaded the complete overhaul and relaunch of the intern program, managing between 12-17 external copywriting and social media interns throughout the year. She also contributed to the launch of more new client websites than in the history of the company, managing content production on a large scale.
By the beginning of 2023, Sydney was promoted to Content Lead, managing her own team of writers and taking on the strategy and fulfillment of all 100+ clients in addition to the email marketing process. She organized, executed and implemented individual content strategies for every client and created several processes to drive content production and implementation.
She continues to innovate with new technology, broadening her team’s expertise to ad copy, video scripts and more!
Sydney Off The Clock
While Sydney enjoys creating content for her clients, her truest love is reading and writing fictional works. She aspires to be an author and is immersed in reading a book or her own writing every chance she gets. Her two cats bring so much laughter and mischievousness to her home, where you can find her baking, playing games and spending time with her loved ones. She also loves being in nature – from lakes and rivers to mountains and waterfalls.
If you would like to connect with Sydney, you can find her on LinkedIn.
