It should be known that I’m a massive Game of Thrones fan. So naturally, my presentation for a local Meetup was branded with GOT screenshots. I was recently invited to speak at a Marketing Meetup in New Braunfels by Shawn Peters from Odin Creative. The group consisted of about 20 individuals including Graphic Designers, CPAs, Small Business Owners and Marketing Professionals.
The presentation focused specifically on advanced segments within Google Analytics and included a brief breakdown of how segments could be used in each report within GA. Throughout the presentation, we discussed the audience’s GA Implementation Plan and advised them on how to setup their GA.
All in all we had a great time! Here’s a link to my slides (they’re much better in Keynote I promise) – http://www.slideshare.net/leadhub/data-is-coming-introduction-to-google-analytics.