Linkbuilding is a crucial aspect of Search Engine Optimization that involves getting other websites to link to pages on your own website to improve your search engine ranking. As a major factor in how Google ranks webpages, linkbuilding improves the rank of a site based on the number and prestige of other sites that link to it.

It works a little like this: When Google’s bots are indexing your page, they extract the content on your page and index it to determine if the page is of sufficient quality to rank well for keywords on the page. Rather than only looking at the content on your page, they additionally search for how many links direct to your website—the more trusted, external links, the higher your website’s credibility, and the higher its search ranking. Google also factors in the rank and credibility of the websites that link to you, so when prestigious and credible websites link you, it has a greater bearing than if new or obscure sites do so.

As such, linkbuilding is an incredibly valuable tool in any SEO’s toolkit. Linkbuilding, when done correctly, leads to higher organic search engine rankings, which leads to greater visibility to potential customers. Organic search results tend to be trusted more by people searching the internet, so your organic search results from linkbuilding and other forms of SEO directly result in more traffic.

Aside from the direct impact that linkbuilding has on your search engine ranking, there are many benefits that aren’t immediately obvious. Chief among them is building relationships: Linkbuilding often involves reaching out to other sites and blogs in your industry to promote content you have released. This in itself can be seen as a form of networking that could build regard and trust for you and your website in your industry. Having links from other websites link to you also brings referral traffic to your site. Even a single link from a highly visited website can increase traffic on your page, and that alone can lead to an increase in sales.

Ultimately, good linkbuilding is a long process that takes extended effort but is invaluable for the long-term success of your site. With time, linkbuilding will help build your brand and establish you as an authority in your industry.