Having an online presence can take a lot of effort to create and maintain. With all the social media platforms like Facebook, Instagram, Twitter, etc., it’s increasingly tempting to establish a profile on almost every one. However, with more accounts comes more responsibility – and at times managing all your accounts can almost seem impossible.
Because of this, most social media managers and users turn to third-party social media platforms to tend to their accounts. If you’re considering whether or not to use a third-party application, keep in mind these pros and cons.
1. Everything in one clean package. .
These platforms, like Hootsuite, Buffer and Tweetdeck, allow users to gather their accounts from each social media platform they have to post, comment and like in in one convenient location. With this functionality, you’re able to post all your content consistently throughout all your accounts, without ever having to leave the third-party platform, which is super helpful for those who manage multiple profiles.
Most third-party platforms have some form of scheduling feature in their software, allowing you to decide what you want to post and when, no matter what the time of day. This is helpful for those with audiences in different time zones or even those concerned with posting at peak traffic times throughout the day.
1. Can be overwhelming
There’s a lot of features packed into a single program, which at times can be incredibly overwhelming when you’re trying to accomplish very specific tasks. If you’re not familiar with a program’s layout or functionality, it’s easy to get lost and confused with all offered.
2. Learning curve
It takes some time and patience to effectively learn how to use these platforms. Many features are most likely not going to be consistent across every single platform, and some may not even be compatible with every platform out there. Taking time to adjust to these platforms is not necessarily the most efficient, but it will pay off in the long run.