Here at Leadhub, we have some talented clients who are strong writers — this can make content for their brand hyperspecific and authentic. But you don’t have to write your own content to have a successful business.
Entrusting professional content marketers with the task goes beyond crafting words. It’s about harnessing expertise, strategic thinking and the long-term view necessary for sustained growth.
Just Because You Can Doesn’t Mean You Should
We’re not reinventing the wheel here — lots of people can write. You may think that copywriters just slap content together. After all, ChatGPT exists, right? Anyone can put words on their site.
But if you’re not a content marketer, you’re not driving those words to do anything. The most successful home service businesses don’t simply have words on their websites and emails. They have persuasive, audience-driven content strategies that elevate their brands and adapt to the ever-changing customer landscape.
This depth of knowledge and execution doesn’t come from a casual glance at ChatGPT. It requires hours and hours of research, analysis and industry awareness to craft accurate, meaningful content. We know you’re not spending 40+ hours a week writing — you’re running your business.
The fact remains, if you really want your business to grow, you have to trust specialized professionals to take on some of the work.
You need content marketers.
Copywriting vs. Content Marketing
It’s not that content marketers know more about your industry than you do — we don’t — we know how to market it. Content marketing teams know how to share your knowledge in an effective, relatable and SEO-friendly way.
Your customers can fix their own garbage disposals. They can fix their ACs. With a few tools and a YouTube video, they can make their own repairs. But do you recommend it?
As a home services business owner, you can run your own Google ads — you can even draw your own logo! But would the result be the best representation of your brand? It’s the same with content. You can buy the software, download the tools, power up ChatGPT and create your own content. That doesn’t mean you should.
You shouldn’t use your time and expertise on writing when you can have a team of professionals writing for you. Gone are the days of producing large amounts of content for the sake of quantity. The shift away from producing large quantities of content without a strategic focus is driven by the realization that quality and relevance are paramount in content marketing.
Rather than bombarding audiences with a high volume of content, the emphasis is on creating content that is both helpful and provides value. You need a team that knows how to make your content work hard for you.
Content marketers are not simply copywriters — we’re editors, researchers, process engineers and SEO experts. We’re the boots on the ground, surveying what your customers are actually searching, how they find your company and what it takes to convince them to use your services.
Content Marketing As A Long-Term Investment
The home service industry is ever-changing. Whether it’s plumbing, HVAC or electrical services, content marketers hone in on the pain points of your audience and convince your readers that your company is a reliable source for solving those problems.
Technological advances and client preferences change constantly, pressuring your business to adapt to and navigate these shifts seamlessly. Which is why you need a strategic content approach.
By staying current and addressing industry developments in your content, you demonstrate agility and maintain relevance, ensuring your business remains a trusted and up-to-date resource.
Your content determines where you rank on search engines. Your content determines how many leads you convert.
When you put your content in the hands of marketing professionals, you’re not investing in a writer — you’re investing in an asset that will drive your brand. Content marketing can be a slow game, rewarding the long-term investors instead of the scattered attention span. Continuing to allocate resources to improving and optimizing your content is the most effective way to ensure search engines and people alike find your content helpful.
Identifying What Content Resonates Most With Your Audience
Search engines like Google are consistently evolving to provide searchers with the most helpful and authentic content. While it’s possible to produce mass quantities of content on your own and eventually reach an interested audience, that’s not what content marketing is about. It’s not about just producing content — it’s about producing the right content for the right people.
Content marketing envelopes different aspects of your business’s success, including conversion rates, keyword rankings and SEO prowess. Your marketing team can analyze your content using strategies and tools to understand exactly what content is the most effective for your target audience.
Finding The Most Effective Channels
Content marketers stay ahead of the curve to create timely and relevant content. Your content marketing team knows how to engage target audiences on the platforms they use most frequently. Our teams can identify and leverage emerging trends in your industry and create applicable content for an audience actively seeking your products and services.
Instead of getting lost in the countless number of competing businesses, your content could stand out. When a team of specialists works on your business, you have access to untapped creativity, strategy and unique thought leadership that can launch your content above the noise.
How Your Content Contributes To Your Business Goals
Though sometimes it feels that way, content marketing isn’t a guessing game — we use strategy, data analysis and the latest marketing methods to help you reach your goals. Effective content should be ever-changing, flexing to meet industry demands and customer expectations.
Investing in a marketing team allows you to continuously refine your strategy, optimizing for better results and return on investment. With scheduled checkpoints, early access to changes in the marketing industry and a wealth of knowledge about your audience, content marketers stay on the cutting edge of searcher and customer habits.
Measuring Success — A Content Marketing Strategy
We’ve established that with some writing skills and a little motivation you can be your own copywriter.
But do you really want to be your own content marketer?
On average, it takes a team of professionals to get real results from your content — a team of diverse and talented specialists who are trained in each specialty required to help your content perform.
Just a few of the tasks your team may focus on include:
- Quantifying the impact of your content — Metrics such as website traffic, engagement rates, conversion rates and social media interactions offer a quantitative view of how audiences are responding to your content.
- Identifying key performance indicators (KPIs) — Whether it's lead generation, brand awareness or customer retention, marketers can measure progress and assess the direct impact of our efforts on overarching business objectives.
- Understanding audience behavior — Content marketers continually refine strategies, align content with audience preferences and enhance overall user experience and engagement.
- Refining target audience personas — Marketers can create personas that resonate with the needs and interests of your intended audience.
- Optimizing content for search engines — By analyzing keyword performance, tracking organic search traffic and identifying opportunities for improvement, your content can be optimized for better search engine visibility.
This is just an example of what your team can do for your business, just a glimpse of what we’re trained to do on a weekly or daily basis. Is this something you can do on your own? Is it a valuable use of your time?
It’s a valuable use of ours.
Why Your Home Service Business Deserves Professional Content
While many business owners possess the ability to write, the question extends beyond capability to a more strategic thought: Should you write your content yourself?
By embracing the support of those who specialize in home service marketing, business owners can focus on what they do best. You can be secure in the knowledge that your online presence is in the hands of professionals committed to driving success through skillful content creation and marketing.
Content marketing is not merely about putting words on a page — it's about elevating your brand to resonate, build trust and cultivate lasting connections with your audience. Invest in a team that is driven to write effective content that works for you.
Your brand, our expertise — let’s shape your narrative!