The necessity of understanding how to capture and maintain an audience through your social media channels is essential to the success of any page (personal or corporate) and is part of an increasingly sought-after digital skillset. Whether you’re looking to fluff up a resume or start your own company, having industry-recognized social media certifications is a must. Luckily, there’s a growing amount of free (I repeat: free)
certifications you can receive from the social media platforms themselves. As readily available and affordable as these certifications are, it’s difficult to find an excuse not to have them. Here are just a few places to receive a social media certification.
Hootsuite provides a decent amount of social-centric certifications that you may easily receive with a little bit of studying. These certifications include an Advanced Social Strategy Certification and Social Marketing Certification, and continue with a team training and Hootsuite Platform Certification. These social media essentials are the perfect way to get you started in the world of free certifications.
Facebook may not be the first platform you think of for free certifications, but it does have certifications available for free. You can find Facebook’s established certification program under Facebook Blueprint
, a user-friendly center where anyone can attain certifications in Facebook Certified Planning and Facebook Certified Buying, as well as other niche-specific certifications like 360 video and virtual reality. Once finished with the courses, all one needs to do is pass a test to receive an official certification.
Hubspot provides one of the most extensive libraries
of free social media certifications out there. Whether you’re looking to increase your marketing skills with a Content Marketing or Email Marketing certification, fine-tune your sales strategies with a Sales Enablement or Inbound Sales certification, or even improve your design with a Growth-Driven Design certification, Hubspot has got a certification for almost anything that involves social media.