What is Pay Per Click?

Search Engine Marketing has become necessary in lead generation for businesses in today’s economy. Pay Per Click is kind of like purchasing leads from search engines, but only paying for who actually engages with your advertising (as opposed to just eyeballs alone). Think of it this way, if you rent a chair at a hair salon you are probably paying a rent for the chair regardless of it you actually have any clients. With Pay Per Click, you would only be paying when the chair gets used. With PPC ads, you only pay when someone clicks.

Choosing The Right Campaign Type

There are different types of Google Adwords campaign types, including text ads, display ads (with images), mobile ads, video ads, and more. The best campaign type for you will depend on the type of business you have and your advertising goals. Our search specialists are well trained and can help identify the correct campaign type to fit your needs. As a Google Partner, we also have access to AdWords contacts who work with regularly to ensure we’re on the cutting edge of Search Engine Marketing success.

Improving Your Campaign

It is important to constantly review the different elements of your digital marketing campaign. Search terms and trends are constantly changing and it’s important to adapt your account to stay in front of your customers. With Google Adwords, your reach isn’t only wider it’s more focused. Because of its unique tracking capacity it is easy to see what is converting and what isn’t. Leadhub constantly monitors your Google Adwords account using tools and programs to make the best changes and find the best solutions for you.