What Is Search Engine Optimization?

SEO is making sure that your website is in the best possible position to be ranked highly on search engines like Google. Using in-depth algorithms, search engines scan websites for particular criteria to ensure the most relevant and trusted content lands on top.

Optimizing your website to show up on the first page of search results is dependant on several factors which can be broken down into two groups: on-page and off-page. On-page SEO factors include items like content and web design. Off-page SEO includes the types of links you have going to your site from other high-quality and relevant websites, which serve as a vote of confidence in Google’s eyes.

Choosing The Right SEO Approach

SEO is the ultimate tool for getting you in front of the people you want to be in front of. There are a lot of options that are less than ideal when it comes to improving your search engine rank. Practicing white-hat SEO techniques is the best way to improve your Google ranking. What do we mean by “white hat?” Think Star Wars: Darth Vader would use black hat link building tactics like spammy content and dishonest link building. Luke Skywalker, on the other hand, would produce high-quality content linked from reputable websites. (We’d probably offer Luke a job if he hit us up.)

Improving Your Search Engine Ranking

There are a lot of options when it comes to trying to improve your search engine ranking. At Leadhub, we believe in honest, proven best practices to improve your ranking organically. We rely on tried and true methods like meta data, external link building, technical SEO, local SEO, high-quality content, and more. If this sounds a little bit like gibberish, no worries! We’re fluent and here to help.